Exco InTouch has introduced REACT, providing secure mobile communication for healthcare and biopharmaceutical applications. REACT is designed to improve subject recruitment, retention, and compliance during clinical trials and pharmaceutical marketing studies, from delivering reminder services to patients to non-intrusive methods of promoting investigator relationships. REACT uses Short Message Service (SMS) to send scheduled, action-driven text messages directly to the mobile phone user. MS helps target, identify, and locate volunteers and patient populations, additionally providing a new channel to deliver timed reminders regarding screening appointments and trial prerequisites.

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This article was published in Drug Discovery & Development magazine: Vol. 11, No. 3, March, 2008, pp. 8.