Web Site Advertising Options
Web sites are a perfect platform for marketers to accentuate and amplify their brand's core attributes. Through the
www.dddmag.com Web site,
Drug Discovery & Development provides interactive real estate for presenting your brand and accompanying message surrounded by strong editorial content.
About www.dddmag.com
Drug Discovery & Development Online is more than just an online version of the magazine. With a comprehensive search engine, indexed content, original content, comprehensive news, timely product announcements, and daily updates, www.dddmag.com complements the authoritative print magazine and expands the scope of coverage.
Advertisements on www.dddmag.com can drive traffic to your Web site or online registration form, offering an important online conversion opportunity.
Benefits of Web Sites
- Strong online branding component with logo placement and messaging.
- Complement a lead generation campaign with a traffic driver to the advertiser Web site.
- Optimize campaign results using impression and click-through data.
| Web Site Ad Formats |
Compare to: |
| Leaderboard Banners |
Billboards, fractional print ads |
| Boom Boxes |
Larger billboards, full page print ads |
| Tower Ads |
Similar to 1/3 page print ads |
| Product Showcase |
Small print ad on front page |
| Buttons |
Small print ads, (Classified pages, small magazine units) |
| Sponsorship |
Sponsorship of print advertorials |
| Rich Media |
Depending on ad functionality and design, this option can effectively compete with many different types of media. |
View ad specifications and additional information.Rich Media
Rich media advertisements, with dynamic motion and visual attraction, provide more visibility and value than traditional banner advertisements—resulting in greater direct response from your customers. A recent survey by online ad distributor DoubleClick found that rich media generates substantially greater brand recognition and higher sales activity than static online ads.
Why use Rich Media?
- Greater interactivity with customers
- Increase time spent on Web site by visitors
- Important for branding
- 10 times higher click rate than image ad
- Advanced metrics available
- Higher conversion rates than regular Web site ads
Contact the Sales Staff
