E-newsletter advertising lets marketers expand their reach and acquire new customers or prospects.  Advertisers can market their brand and build a customer education and relationship program.

E-newsletter marketing is one of the most successful interactive channels. A recent report by the Direct Marketing Association estimated that e-newsletter marketing returned $57.25 dollars for every one dollar spent.

E-newsletters from Drug Discovery & Development
Drug Discovery & Development Update   |  View Sample
This weekly e-newsletter informs readers about the latest news, tools, and research applications for drug discovery and development, including genomics and proteomics. The Focus On section spotlights a specific technology or industry event. The newsletter deploys the first, third, and fourth weeks of the month.

Drug Discovery & Development First Look  |  View Sample
This monthly e-newsletter introduces the upcoming issue of the magazine. It highlights related "Web only" content and recommended reading from the editors. It deploys the second week of the month.

E-Product Showcase  |  View Sample
This product-driven e-newsletter delivers your new product announcement to buyers in your key target markets.

E-Blast (co-branding)  |  View Sample
A co-branded e-newsletter lets you leverage the power of our brand recognition. Unlike a standard e-mail rental, your message will be sent out under the brand name of the list you choose to rent, highlighting your association with our publication. Your co-branded e-mail will be exclusive of any other content beyond what you provide, and will include links to your site.

• Reach Drug Discovery & Development subscribers who opted in to receive our editorial-driven e-newsletters.
• Avoid spam filters and junk mail folders with a recognized program.
• Optimize tactics using digital reports on click-through, opens, opt-outs, un-subscribes, and more.
• Ensure optimal newsletter performance with features like geographic and demographic targeting, and enhanced reports.

Single-Sponsored E-Newsletters  |  View Sample
Single-sponsorship E-Newsletters allow advertisers to take advantage of uniquely-themed content combined with your custom advertisements. Packaged together, the sponsorship elements create a comprehensive advertising opportunity for a branding or new product campaign.

• Connect with a specific, enthusiastic audience
• Provide an intense exposure opportunity with custom editorial content
• Deliver targeted messages throughout the sponsored area
• Support brand and add power to your advertisement

• Get company new product release information, corporate speeches or executive bylined columns into the hands of business decision makers.
• Sets their organization apart in the marketplace as an industry thought leader.
• Open new dialogues and establish deeper relationships with customers.
• Package event and conference information into another more portable format to increase reach and maximize impact.
• Stay connected and build relationships with customers after they’ve purchased a product or service

View E-newsletter Advertising Specifications 

Contact the Sales Staff